In terms of their cultural roots, fashion and design are very similar, at least from three perspectives: “culture of use,” “entrepreneurial culture,” and “manufacturing culture.” These roots bring these two worlds closer together; increasingly, they share common ground not only in development but also in communication and promotion. In particular, in the Oscar collections, the pairing of “fashion and design” is evoked by the synergy of craftsmanship, materials, and attention to detail—hallmarks of Italian culture and tradition.